Monday, July 18, 2011

Light Bulb Time

Innovative "Get Seens"

One person put a QR on the back of his CV. When scanned with an I Phone, the code triggered a video of him pitching his availability.

Another guy took out Google AdWords with the key words being the executives he was trying to reach. When they googled themselves, they found these ads toting the applicant.

One author notes you have to think of new ones--being the fifth or tenth guy walking with a sandwich board gets yawns, not applause.

Résumé

Times New Roman is dated, this author thinks. Better: Helvetica, Arial or Verdana.

Personally, if you don't know anybody inside the company and what the CEO had for breakfast, print your résumé on toilet paper. Because that's about what it will be worth. A résumé is the end product of the job search process, never the beginning.


Image courtesy of maple

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